:root {
  --ink: #17171b;
  --paper: #f4efe4;
  --paper-bright: #fffdf7;
  --red: #e72c1f;
  --yellow: #f3b928;
  --blue: #1b55c9;
  --line: 2px solid var(--ink);
  --max: 1440px;
  --pad: clamp(20px, 4vw, 64px);
  --display: "Arial Black", "Helvetica Neue", Arial, sans-serif;
  --body: "Helvetica Neue", Arial, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: var(--body);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  opacity: .045;
  z-index: 99;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 180 180' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.92' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='.7'/%3E%3C/svg%3E");
}
img { display: block; max-width: 100%; }
a { color: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
button { font: inherit; }

.skip-link { position: fixed; left: 12px; top: -60px; z-index: 200; background: #fff; padding: 12px 18px; border: var(--line); }
.skip-link:focus { top: 12px; }

.site-header {
  min-height: 88px;
  max-width: var(--max);
  margin: 0 auto;
  padding: 16px var(--pad);
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  border-bottom: var(--line);
}
.brand { width: clamp(140px, 15vw, 205px); }
.brand img { width: 100%; }
.header-meta { display: flex; gap: 14px; font: 800 12px/1 var(--display); letter-spacing: .09em; }
.header-index { color: var(--red); }
.header-link { justify-self: end; font-weight: 800; text-transform: uppercase; font-size: 12px; letter-spacing: .08em; text-decoration: none; border-bottom: 1px solid; padding: 8px 0; }

.hero {
  max-width: var(--max);
  min-height: min(790px, calc(100vh - 88px));
  margin: 0 auto;
  padding: clamp(44px, 6vw, 86px) var(--pad) clamp(56px, 8vw, 108px);
  display: grid;
  grid-template-columns: minmax(0, .95fr) minmax(360px, 1.05fr);
  gap: clamp(28px, 5vw, 76px);
  align-items: center;
  position: relative;
}
.hero-copy { position: relative; z-index: 4; }
.eyebrow, .section-number { margin: 0 0 26px; font-weight: 900; font-size: 12px; letter-spacing: .12em; text-transform: uppercase; }
.status-dot { display: inline-block; width: 9px; height: 9px; border-radius: 50%; background: var(--red); margin-right: 7px; box-shadow: 0 0 0 5px rgba(231,44,31,.14); }
h1, h2, h3, p { margin-top: 0; }
h1, h2 { font-family: var(--display); text-transform: uppercase; letter-spacing: -.055em; }
h1 { margin-bottom: 28px; font-size: clamp(66px, 9.3vw, 142px); line-height: .79; }
h1 em { color: var(--red); font-style: normal; display: inline-block; transform: translateX(.22em); }
.hero-lead { max-width: 590px; font-size: clamp(18px, 1.65vw, 24px); line-height: 1.4; font-weight: 600; }
.hero-actions { margin: 36px 0 16px; display: flex; flex-wrap: wrap; gap: 12px; }
.button { display: inline-flex; min-height: 54px; align-items: center; justify-content: center; gap: 22px; padding: 0 22px; border: var(--line); text-decoration: none; text-transform: uppercase; letter-spacing: .04em; font: 900 12px/1 var(--display); transition: transform .18s ease, box-shadow .18s ease, background .18s ease; }
.button:hover { transform: translate(-3px, -3px); box-shadow: 5px 5px 0 var(--ink); }
.button-primary { background: var(--red); color: #fff; }
.button-ghost { background: transparent; }
.button-dark { background: var(--ink); color: #fff; margin-top: 18px; }
.hero-note { margin: 0; font-size: 12px; color: #6b6861; }

.hero-visual { position: relative; min-height: clamp(430px, 51vw, 690px); }
.hero-visual > img { position: absolute; inset: 5% 5% 8% 3%; width: 92%; height: 87%; object-fit: cover; border: var(--line); box-shadow: 15px 15px 0 var(--yellow); transform: rotate(2deg); }
.tape { position: absolute; z-index: 5; padding: 10px 28px; background: var(--yellow); border: 1px solid var(--ink); font: 900 12px/1 var(--display); letter-spacing: .08em; }
.tape-one { top: 1%; right: 11%; transform: rotate(-5deg); }
.hero-stamp { position: absolute; z-index: 5; right: -4%; bottom: 3%; width: 134px; height: 134px; border-radius: 50%; background: var(--blue); color: #fff; border: var(--line); display: grid; place-content: center; text-align: center; transform: rotate(9deg); font: 900 13px/1 var(--display); letter-spacing: .08em; }
.hero-stamp strong { font-size: 28px; line-height: 1.2; }
.shape { position: absolute; border: var(--line); }
.shape-red { width: 110px; height: 110px; border-radius: 50%; background: var(--red); left: -5%; bottom: 4%; }
.shape-blue { width: 64px; height: 145px; background: var(--blue); top: 16%; right: -2%; transform: rotate(17deg); z-index: -1; }
.hero-qr { position: absolute; z-index: 8; right: var(--pad); bottom: 24px; display: grid; grid-template-columns: 58px auto; column-gap: 11px; align-items: center; background: #fff; border: var(--line); padding: 8px 12px 8px 8px; text-decoration: none; box-shadow: 5px 5px 0 var(--ink); }
.hero-qr img { grid-row: 1 / 3; width: 58px; }
.hero-qr span { align-self: end; font: 900 11px/1 var(--display); text-transform: uppercase; }
.hero-qr small { align-self: start; font-size: 10px; color: #69665f; }

.ticker { overflow: hidden; background: var(--ink); color: #fff; border-block: var(--line); }
.ticker-track { min-width: max-content; display: flex; gap: 28px; padding: 18px 0; align-items: center; animation: marquee 28s linear infinite; font: 900 clamp(22px, 3vw, 40px)/1 var(--display); letter-spacing: -.03em; }
.ticker-track b { color: var(--yellow); }
@keyframes marquee { to { transform: translateX(-50%); } }

.section { max-width: var(--max); margin: 0 auto; padding: clamp(80px, 10vw, 150px) var(--pad); }
.section-heading { display: grid; grid-template-columns: 170px minmax(0, 1.4fr) minmax(260px, .8fr); column-gap: clamp(24px, 4vw, 70px); align-items: start; margin-bottom: clamp(46px, 7vw, 90px); }
.section-heading .section-number { padding-top: 10px; }
.section-heading h2, .example-copy h2, .finish-copy h2, .qr-copy h2 { margin: 0; font-size: clamp(52px, 7vw, 104px); line-height: .87; }
.section-heading > p:last-child { font-size: clamp(16px, 1.5vw, 21px); line-height: 1.5; font-weight: 600; padding-top: 7px; }

.steps { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(4, 1fr); }
.step-card { min-height: 275px; padding: clamp(22px, 2.5vw, 38px); border: var(--line); margin: -1px 0 0 -1px; display: flex; flex-direction: column; position: relative; transition: transform .2s ease; }
.step-card:hover { transform: translateY(-8px) rotate(-.5deg); z-index: 3; }
.step-red { background: var(--red); color: #fff; }
.step-yellow { background: var(--yellow); }
.step-blue { background: var(--blue); color: #fff; }
.step-cream { background: var(--paper-bright); }
.step-number { font: 900 13px/1 var(--display); }
.step-card h3 { margin: auto 0 15px; font: 900 clamp(24px, 2.3vw, 34px)/.98 var(--display); text-transform: uppercase; }
.step-card p { line-height: 1.45; font-weight: 600; }
.step-time { margin-top: 10px; width: max-content; border: 1px solid currentColor; border-radius: 99px; padding: 7px 11px; font-size: 11px; font-weight: 900; }
.brief { margin-top: 24px; border: var(--line); display: grid; grid-template-columns: 130px repeat(3, minmax(130px, .5fr)) 1.4fr; background: var(--paper-bright); }
.brief > * { min-height: 125px; border-right: var(--line); padding: 20px; }
.brief > *:last-child { border-right: 0; }
.brief-label { background: var(--ink); color: #fff; writing-mode: vertical-rl; transform: rotate(180deg); text-align: center; font: 900 13px/1 var(--display); letter-spacing: .12em; text-transform: uppercase; }
.brief-rule { display: flex; gap: 13px; align-items: center; }
.brief-rule span { font: 900 52px/.8 var(--display); color: var(--red); }
.brief-rule p { margin: 0; font-size: 12px; line-height: 1.2; font-weight: 800; text-transform: uppercase; }
.brief-final { margin: 0; display: flex; align-items: center; font-weight: 800; line-height: 1.4; }

.prompts-section { max-width: none; background: var(--ink); color: #fff; }
.prompts-section > * { max-width: calc(var(--max) - (var(--pad) * 2)); margin-left: auto; margin-right: auto; }
.section-heading-light h2 em { color: var(--yellow); }
.filter-bar { display: flex; flex-wrap: wrap; gap: 9px; margin-bottom: 30px; }
.filter { cursor: pointer; border: 1px solid currentColor; border-radius: 99px; background: transparent; color: inherit; padding: 10px 16px; font-size: 12px; font-weight: 900; text-transform: uppercase; transition: background .15s, color .15s; }
.filter.is-active, .filter:hover { background: var(--yellow); color: var(--ink); border-color: var(--yellow); }
.prompt-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
.prompt-card { min-height: 330px; padding: clamp(24px, 3vw, 42px); border: 1px solid #58585d; background: #202025; display: flex; flex-direction: column; position: relative; overflow: hidden; }
.prompt-card::before { content: "[ ]"; position: absolute; right: -10px; bottom: -26px; color: rgba(255,255,255,.035); font: 900 150px/1 var(--display); }
.prompt-card[hidden], .asset-card[hidden] { display: none; }
.prompt-top { display: flex; justify-content: space-between; color: var(--yellow); font: 900 11px/1 var(--display); letter-spacing: .1em; text-transform: uppercase; }
.prompt-card h3 { margin: 54px 0 18px; font: 900 clamp(27px, 2.8vw, 42px)/.95 var(--display); text-transform: uppercase; }
.prompt-text { max-width: 620px; font-size: clamp(15px, 1.25vw, 18px); line-height: 1.55; color: #d7d4cc; }
.copy-prompt { position: relative; z-index: 1; cursor: pointer; margin-top: auto; align-self: flex-start; border: 0; border-bottom: 1px solid; padding: 8px 0; background: transparent; color: #fff; font-weight: 900; font-size: 11px; text-transform: uppercase; letter-spacing: .06em; }
.copy-prompt:hover { color: var(--yellow); }

.materials-section .section-heading { margin-bottom: 38px; }
.filter-bar-light { color: var(--ink); }
.filter-bar-light .filter.is-active, .filter-bar-light .filter:hover { background: var(--ink); color: #fff; border-color: var(--ink); }
.asset-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; align-items: start; }
.asset-card { background: var(--paper-bright); border: var(--line); box-shadow: 6px 6px 0 transparent; transition: transform .18s ease, box-shadow .18s ease; }
.asset-card:hover { transform: translate(-3px, -3px); box-shadow: 7px 7px 0 var(--ink); }
.asset-wide { grid-column: span 2; }
.asset-preview { aspect-ratio: 4 / 3; display: block; overflow: hidden; position: relative; background: #ddd; border-bottom: var(--line); }
.asset-wide .asset-preview { aspect-ratio: 16 / 8.2; }
.asset-preview img { width: 100%; height: 100%; object-fit: cover; transition: transform .4s ease; }
.asset-card:hover .asset-preview > img { transform: scale(1.025); }
.asset-type { position: absolute; top: 10px; right: 10px; background: var(--paper-bright); border: 1px solid var(--ink); padding: 5px 7px; font: 900 9px/1 var(--display); }
.asset-info { min-height: 86px; padding: 15px 17px; display: flex; align-items: center; justify-content: space-between; gap: 12px; }
.asset-info h3 { margin: 0 0 4px; font: 900 17px/1 var(--display); text-transform: uppercase; }
.asset-info p { margin: 0; font-size: 11px; color: #716d65; text-transform: uppercase; }
.asset-info > a { flex: 0 0 42px; height: 42px; border-radius: 50%; background: var(--ink); color: #fff; display: grid; place-items: center; font-size: 21px; text-decoration: none; }
.asset-logo { background: var(--red); padding: clamp(30px, 5vw, 72px); }
.asset-logo img { object-fit: contain; }
.asset-logo-dark { background: var(--ink); }
.asset-logo-school { background: #fff; }
.asset-logo-law { background: #f4e9e7; }
.asset-logo-economics { background: #f8e9e5; }
.asset-logo-journalism { background: #fff0de; }
.asset-logo-liberal { background: #fff4d5; }
.logo-red .asset-logo { background: var(--paper-bright); }
.source-note { margin: 30px 0 0; font-size: 12px; color: #6e6b65; }

.example-section { display: grid; grid-template-columns: minmax(340px, .8fr) minmax(380px, 1.2fr); gap: clamp(45px, 8vw, 120px); align-items: center; border-top: var(--line); }
.example-image { position: relative; transform: rotate(-2deg); border: var(--line); background: var(--blue); box-shadow: 14px 14px 0 var(--blue); }
.example-image img { width: 100%; }
.example-badge { position: absolute; top: 16px; left: 16px; z-index: 2; background: var(--yellow); border: 1px solid var(--ink); padding: 9px 12px; font: 900 10px/1 var(--display); letter-spacing: .08em; }
.example-copy > p:not(.section-number) { max-width: 650px; margin-top: 38px; font-size: clamp(18px, 1.8vw, 24px); line-height: 1.5; font-weight: 600; }
.example-question { margin-top: 48px; border: var(--line); padding: 24px; display: grid; gap: 9px; background: var(--yellow); box-shadow: 8px 8px 0 var(--ink); }
.example-question span { font-size: 10px; font-weight: 900; letter-spacing: .1em; text-transform: uppercase; }
.example-question strong { font-size: clamp(18px, 2vw, 27px); line-height: 1.2; }

.finish-section { display: grid; grid-template-columns: 1fr 1.1fr; gap: clamp(40px, 8vw, 120px); align-items: end; background: var(--red); color: #fff; max-width: none; }
.finish-section > *:first-child { margin-left: max(var(--pad), calc((100vw - var(--max)) / 2 + var(--pad))); }
.finish-section > *:last-child { margin-right: max(var(--pad), calc((100vw - var(--max)) / 2 + var(--pad))); }
.checklist { list-style: none; padding: 0; margin: 0; border-top: 1px solid rgba(255,255,255,.8); }
.checklist li { display: flex; gap: 18px; align-items: center; padding: 20px 0; border-bottom: 1px solid rgba(255,255,255,.8); font-size: clamp(15px, 1.4vw, 19px); font-weight: 800; }
.checklist span { width: 30px; height: 30px; flex: 0 0 30px; border: 1px solid #fff; display: grid; place-items: center; }

.qr-section { min-height: 650px; max-width: var(--max); margin: 0 auto; padding: clamp(80px, 10vw, 140px) var(--pad); display: grid; grid-template-columns: 1fr minmax(340px, .72fr); gap: clamp(50px, 9vw, 140px); align-items: center; }
.qr-kicker { display: inline-block; margin-bottom: 24px; color: var(--red); font: 900 12px/1 var(--display); letter-spacing: .1em; }
.qr-copy p { max-width: 600px; margin: 35px 0; font-size: clamp(17px, 1.5vw, 21px); line-height: 1.5; font-weight: 600; }
.qr-links { display: flex; gap: 16px 22px; flex-wrap: wrap; }
.qr-links a, .qr-links button { cursor: pointer; border: 0; border-bottom: 1px solid; background: transparent; padding: 7px 0; font-weight: 900; font-size: 11px; text-transform: uppercase; text-decoration: none; }
.qr-card { display: block; background: #fff; border: var(--line); box-shadow: 13px 13px 0 var(--yellow); padding: clamp(20px, 3vw, 38px); text-decoration: none; transform: rotate(2deg); }
.qr-card img { width: 100%; }
.qr-card span { display: block; margin-top: 15px; text-align: center; font: 900 11px/1 var(--display); }

.site-footer { min-height: 120px; padding: 28px var(--pad); background: var(--ink); color: #fff; display: grid; grid-template-columns: 1fr auto 1fr; gap: 24px; align-items: center; font-size: 11px; text-transform: uppercase; letter-spacing: .06em; }
.site-footer img { width: 170px; }
.site-footer p { margin: 0; }
.site-footer p:last-child { text-align: right; }
.toast { position: fixed; z-index: 150; left: 50%; bottom: 28px; transform: translate(-50%, 30px); padding: 13px 18px; background: var(--yellow); border: var(--line); box-shadow: 5px 5px 0 var(--ink); font-weight: 900; font-size: 12px; opacity: 0; pointer-events: none; transition: opacity .2s ease, transform .2s ease; }
.toast.is-visible { opacity: 1; transform: translate(-50%, 0); }

@media (max-width: 980px) {
  .hero { grid-template-columns: 1fr 1fr; gap: 22px; }
  .hero-qr { display: none; }
  .section-heading { grid-template-columns: 110px 1fr; }
  .section-heading > p:last-child { grid-column: 2; margin-top: 24px; }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .brief { grid-template-columns: 74px repeat(3, 1fr); }
  .brief-final { grid-column: 2 / -1; border-top: var(--line); }
  .brief-rule:nth-child(4) { border-right: 0; }
  .asset-grid { grid-template-columns: repeat(2, 1fr); }
  .example-section { grid-template-columns: .85fr 1.15fr; gap: 50px; }
}

@media (max-width: 720px) {
  :root { --pad: 18px; }
  .site-header { min-height: 70px; grid-template-columns: 1fr auto; }
  .brand { width: 132px; }
  .header-meta { display: none; }
  .header-link { font-size: 10px; }
  .hero { min-height: auto; grid-template-columns: 1fr; padding-top: 40px; overflow: hidden; }
  h1 { font-size: clamp(62px, 22vw, 105px); }
  .hero-lead { font-size: 18px; }
  .hero-actions { display: grid; }
  .button { width: 100%; }
  .hero-visual { min-height: 430px; margin-top: 18px; }
  .hero-visual > img { inset: 5% 3% 8% 2%; width: 91%; height: 86%; }
  .hero-stamp { width: 104px; height: 104px; right: -1%; }
  .shape-blue { right: -5%; }
  .ticker-track { padding-block: 14px; gap: 18px; }
  .section { padding-block: 78px; }
  .section-heading { display: block; margin-bottom: 42px; }
  .section-heading h2, .example-copy h2, .finish-copy h2, .qr-copy h2 { font-size: clamp(52px, 17vw, 80px); }
  .section-heading > p:last-child { margin-top: 24px; padding: 0; }
  .steps { grid-template-columns: 1fr; }
  .step-card { min-height: 225px; margin-left: 0; }
  .brief { grid-template-columns: 62px 1fr; }
  .brief > * { min-height: 100px; border-bottom: var(--line); }
  .brief-label { grid-row: 1 / 5; min-height: auto; border-bottom: 0; }
  .brief-rule, .brief-final { grid-column: 2; border-right: 0; }
  .brief-rule:nth-child(4) { border-bottom: var(--line); }
  .brief-final { border-top: 0; border-bottom: 0; }
  .prompt-grid { display: flex; gap: 12px; overflow-x: auto; scroll-snap-type: x mandatory; margin-inline: calc(var(--pad) * -1); padding: 0 var(--pad) 14px; scrollbar-width: thin; }
  .prompt-card { flex: 0 0 min(86vw, 390px); min-height: 350px; scroll-snap-align: start; }
  .asset-grid { grid-template-columns: 1fr; }
  .asset-wide { grid-column: span 1; }
  .asset-wide .asset-preview { aspect-ratio: 4 / 3; }
  .example-section { grid-template-columns: 1fr; }
  .example-image { max-width: 88%; margin: 0 auto; }
  .finish-section { grid-template-columns: 1fr; gap: 42px; }
  .finish-section > *:first-child, .finish-section > *:last-child { margin-inline: var(--pad); }
  .qr-section { grid-template-columns: 1fr; min-height: auto; }
  .qr-card { max-width: 360px; margin: 0 auto; }
  .site-footer { grid-template-columns: 1fr; text-align: left; }
  .site-footer p:last-child { text-align: left; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .ticker-track { animation: none; }
  *, *::before, *::after { transition-duration: .01ms !important; }
}